I am a veteran fisher, been fishing since I was 4 or so. My wonderful wife bought me a surf rod for Christmas and since we live 3 blocks from the beach, it's a wonderful thing. I have done some surf fishing with my 7ft ugly stick with little success, but now that I have a 13ft surf rod, I need to know what the best techniques, areas, setups, and lures/plastics/jigs to use. We live close to Carpinteria State Beach and often walk down to the cliffs. Is it better to fish the rocky areas or the sandy areas? I also work right at butterfly beach, so I might be tempted to head out on my lunch break and get my line wet. Teach me please!